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Levi's CEO hasn't washed jeans in a year, admits it sounds disgusting - Los Angeles Times
Levi's CEO Says You Should Never Put Your Jeans In The Washing Machine
Levi's Iconic 501 Jeans Get A Sustainable Makeover | British Vogue
Don't machine wash your jeans, says Levi's CEO | CNN
Levi's CEO urges customers not to wash their jeans | Fox Business
Levi's CEO boasts that he hasn't washed his jeans for a YEAR | Daily Mail Online
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